Top 10 AI-enabled tools and their uses in content marketing
Tool 1- Optimove
Used for content marketing purposes, Optimove focuses on customer data by collecting them from different platforms. Through the use of this software, businesses can analyze or share information and implement marketing strategies. To analyze this data even further, Optimove uses a tool known as Optibot and is used to generate customer insights. With this tool, businesses can also decide which marketing campaigns to drop based on customers being exposed to company communication (https://influencermarketinghub.com/ai-marketing-tools/).
Tool 2- HubSpot SEO
To gain an advantage in SEO, Hubspot has its own AI tool to provide “actionable recommendations” to businesses or general users. By using Hubspot’s SEO tool, it can also present opportunities for users to optimize their own website’s content to meet various audience requirements. Furthermore, Hubspot also has a drag-and-drop tool enabled, helping a business or user’s website perform to the required expectations. This will, therefore, help to attract a greater potential of users to their website (https://divvyhq.com/content-marketing-toolbox/10-ai-tools-for-content-marketing-worth-checking-out/).
Tool 3- Acrolinx
A tool used for content alignment, Acrolinx helps various brands and businesses to scale and improve the overall quality of their content. Acrolinx’s specific uses are focused on enterprises, using AI to analyze a website’s content to ensure it aligns with company standards. This tool can also be used to monitor specific keyword usage and offer real-time guidance to strengthen pages and improve standards of writing (https://inbound.human.marketing/ai-marketing-tools-you-can-start-using-today).
Tool 4- Crayon
Crayon is used as a competitive intelligence tool for monitoring a business’s competitors either on or off their sites. By using its AI features, Crayon will take advantage of its millions of competitive intelligence sources to track employee reviews or product changes. Once a competitor’s information has been gathered, Crayon displays the information on a visual dashboard. This then allows marketers to identify trends and make more informed decisions (https://www.growthbarseo.com/blog/best-ai-marketing-tools/).
Tool 5- Copy.ai
Similar to many other online tools, Copy.ai utilizes its algorithm to create high-quality content for websites, blogs, emails, and social media channels. This is a valuable tool for content marketers, as Copy.ai has over 90 templates to select from, providing many options for their campaigns. This tool also allows marketers to refine their content approach, ensuring it meets the specific requirements (https://www.99signals.com/ai-content-creation-tools/).
Tool 6- Curata
Yet another tool used for content marketing purposes, Curata enables businesses to grow potential leads through the content they create on social media. To ensure content remains up-to-date, companies can filter outdated content, therefore improving customer engagement overall. Additional features are the refinement of relevant content before distribution, building connections, and customizing company insights (https://www.softwaretestinghelp.com/content-marketing-software/).
Tool 7- CognitiveScale
By using machine learning and AI, Cognitive Scale is a personalization platform used, as the name may suggest, to personalize the customer experience. To help deliver this experience to customers, Cognitive Scale will take into account factors such as customer behavior, preferences, and data points. Based on these factors, the platform learns and adapts to the behavior of customers, ensuring a company can deliver the most up-to-date and relevant experience for them (https://www.designity.com/blog/top-10-ai-tools-for-marketers).
Tool 8- Brand24
Brand24 is a type of AI-enabled digital marketing software used to monitor positive and negative customer feedback for companies. Many of its features include identifying customers in a specific niche, performing sentiment analysis, and measuring discussion volumes. Alongside these valuable features, Brand24 can also enable a company to segment its audience, maximizing its overall social media effectiveness. In addition, this software can be used to track customer reactions, enabling a company to identify potential issues to solve (https://alphaefficiency.com/best-ai-tools-for-digital-marketing).
Tool 9- Algolia
Used as a search and discovery tool, Algolia helps businesses improve the overall search experience on their mobile apps and websites. Also, it provides them with opportunities to index their content, such as through instant search, helping users find relevant information. Furthermore, Algolia also provides personalization and analytic tools, helping businesses to improve their search results (https://valasys.com/best-ai-tools-for-digital-marketing-in-2023/).
Tool 10- Clearscope
Clearscope is a content optimization tool that uses AI to help a content team understand what topics to write about and how to write them. It also utilizes data for content marketers to understand whether to write articles based on keywords and how many times they should be used. To determine how successful a piece of text is, Clearscope will check it according to which keywords are used. In addition, this tool can also inform marketers of the exact amount of keywords needed for the content to be successful (https://digitalagencynetwork.com/best-ai-machine-learning-content-marketing-tools/).