The Importance of Branding in Business Development
Branding is the foundation of any successful business. It’s the way that customers perceive and remember a company, and it’s essential for building a strong
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Social Media Trends to Watch Out For in 2023
Social media is constantly evolving and changing with time, and 2023 is no exception. As we move forward, we can expect to see significant changes
How to Partner with Social Media Influencers to Boost Your Brand
Social media has become a crucial part of our lives in today’s digital age. People spend hours every day scrolling through their feeds, engaging with
Free online marketing tools from Google explained. 2023 edition
Chances are you already know that Google has many digital marketing services in products, and most likely you are even using or have tried to
Content marketing in 2023
Traditional marketing was born at the age of informational scarcity, and these times are well over. Nowadays the world is glutted with content. Restricting the
Top 10 AI-enabled tools and their uses in content marketing
Tool 1- Optimove Used for content marketing purposes, Optimove focuses on customer data by collecting them from different platforms. Through the use of this software,
How has SEO (Search Engine Optimization) impacted the digital landscape?
Search Engine Optimization, SEO’s primary purpose is to help improve a company’s visibility through organic search results. This, therefore, helps to attract more visitors to
How does the Google algorithm work?
Ever wondered how Google is always able to find the best results for your searches? How are they able to prioritize a handful of sites
Stand Out from the Crowd: 7 Creative Ways to Design Ads That Command Attention
In 2022, during my pursuit of a post-grad diploma in Digital Communication Management at Fanshawe College in London, I had the opportunity to learn from
How to do organic social media marketing
Is your business looking to expand their presence on social media without any additional cost? This is possible through organic social media marketing. This blog
Performance and Pixels: How Image Quality Affects User Engagement
Pixels. They are tiny dots of color that combine to form the visual content we see on our screens. Despite their small size, pixels play
5 STRATEGIES BEFORE DOING SOCIAL MEDIA MARKETING
Nowadays, social media is vital to having a business as society places special attention on it and relies heavily on technology. Social media is not
Why Your Website’s UX/UI Design Matters More Than You Think
In a competitive market, you need to pull all the stops to engage and convert any potential customer. For that reason, the UX/UI design of
Why are Negative Keywords Important to Include in Your Paid Advertising Strategy
If you are running a paid advertising campaign, it’s crucial to ensure that you target the right audience with the right keywords. However, it’s equally
5 ways social media helps to grow your website
Social media has become a ubiquitous presence in our lives, and it has also become an essential tool for businesses looking to grow their online