Last year one of my friends who was studying communications in a well-reputed university went in search of an advertising agency to cover up their new public relations campaign organized under their department. Apparently, they couldn’t afford the budget. They turned down the idea and started other methods; in the end, the campaign run successfully and they achieved their desired results.
Smart Advertising: How to Avoid Being Looted in the Name of Advertising”
Nowadays everything is available at your fingertips. All you want to do proper research and create a well-detailed action plan.
These are the five main steps you should follow before you approach an advertising agency.
1 Do your homework: Research the company before you engage with them. Most importantly check its reputation and history. Learn about their upcoming projects,’ last events, customer reviews, complaints, and press releases to ensure their credibility.
2 Read, Read, Read: Before signing on the terms and conditions of the advertising agency read it carefully. Always know what exactly you are agreeing with them and get proper clarity about the right you have.
3 Choose the trusted platforms: Make sure that you have chosen the right reputable advertising platforms. Check their networks, it will help you to track records of protecting their advertisers and have proper terms and conditions in place.
4 Be clear about goals: Set clear goals for your advertising campaign and make sure it aligns with your company’s overall goal and mission, vision, and values. Try to work with the firm just to ensure that the company knows what you want to achieve. It will prevent misunderstanding and eliminate the risks.
5 Track performance: Don’t fail to monitor the performance of your advertising campaign and keep track of the results. If you find any discrepancies or issues, address them immediately and seek solutions.
If you follow these steps, you can reduce the risk of being looted in the name of advertising and ensure that your advertising budget is being used effectively.
As I mentioned in the beginning, my friend refuses to contact an ad agency to cover up their events. Instead, they went to budget-friendly advertising. Here are the guidelines you can follow to create your own budget-friendly advertisements:
“A Guide to Budget-Friendly Event Advertising for Friends Who Choose to Avoid Hiring Ad Agencies”
Advertising is an unavoidable part of any business. However, there are some challenges for small businesses, entrepreneurs, and startups with limited budgets. Still, there are numerous budget-friendly advertising strategies that help you to reach your target audience without spending too much.
1 What else is better than social media: Explore your social media platforms such as Instagram, Facebook, Twitter, TikTok, and snap chat.
- They are free to use
- The best platforms to gain the attention of your target audience
- We can upload high-quality images and videos, polls, filters, and surveys to create engaging content
- Utilize the features including paid advertisement and sponsored posts to reach your proper audience.
2 Email marketing: The easiest and cheapest way to reach your target audience. Create a targeted email list and never fails to send regular newsletters, new releases, promotions, and updates. Additionally, You have the option of segmenting your list based on customer behavior and interests.
3 Content marketing: Find what makes your audience feel interested and create informative content including blog posts, infographics, and videos. It will boost your brand identity.
4 Influencer marketing: The best way to promote your products and services. Research influencers in your industry Make partnerships with them. It helps to get your product wider reach.
5 Networking: Never miss any events and conferences related to your industry. Build a network with other entrepreneurs and professionals. This creates a pathway to build valuable relationships and find new customers.
Basically, without breaking the bank you can reach your target audience and build your business using these budget-friendly advertising strategies.
Be creative and think outside the box. Experiment with innovative ways to get your message in front of your target audience.
Written by
Aneena Joseph
