In 2022, during my pursuit of a post-grad diploma in Digital Communication Management at Fanshawe College in London, I had the opportunity to learn from a highly creative professor in my design class. She referred to us as designers and was very candid with her critiques of our designs. However, her criticism was constructive and based on rubrics and parameters that we could use to improve our work.

Similarly, when creating an advertisement, it’s important to consider certain guidelines and best practices to avoid receiving harsh criticism. Failure to do so may result in poor feedback, similar to what my lazy classmates experienced in my professor’s class. By following these established guidelines and strategies, you can increase the likelihood of creating successful and impactful advertisements.

Here are the 7 tips for creating creative ads that will capture the attention of your target audience.

1 Put your audience in your shoes.

First of all, be sure about who your target audience is and what really matters to them. Understand your audience, their interests, values, and preferences. By putting yourself in your audience’s shoes, you can tailor your ad to better resonate with them.

2 Insist on compelling headlines

Always remember that people tend to scroll posts and headline is the first thing people will notice in your ads. So ensure that you have captured the audience’s attention by creating a compelling headline. Also, it should align with your message. Additionally, the copy should be clear, concise, creative, and compelling.

3 Use good imagery/visuals

Stick to high-quality visuals and images that are eye-catching and easily understandable to your audience. Never make confusion with your message and visuals as it is considered the key factor of any ads.

4 Bring the audience into the Story

People tend to remember stories more than facts. Include simple yet interesting stories in your ads so they can create be relatable to your audience. Make sure your story is authentic and resonates with your audience

5 Action speaks louder than words

Insert a compelling call to action( CTA) in your designs which clearly defines what to do next to your audience. Inspire them to take the action by creating urgency by using phrases such as Today only,  limited time offer…etc can be included.

6 Test before publishing

It is vital to test your ads before publishing them. Use A/B testing to compare your ads with their different versions and apply the changes required. Also, Consider your data and resources to improve your ads

7.  Don’t be afraid to try out new

Have fun with your tools and be different. Try out new designs and concepts, unique and bold ones tend to stand out from the crowd and never fail to capture the audience’s attention.

In conclusion, An effective and creative ad requires a good combination of creativity, strategy, and attention to detail.  Try out these steps to make your ads stand out among your target audience. Also, remember to test your ads and keep them unique.

Is your business looking to expand their presence on social media without any additional cost?  This is possible through organic social media marketing.  This blog post will cover what organic social media marketing is, its advantages and disadvantages, and how it can be used in conjunction with paid social media marketing to maximize your online engagement and build a strong, core following online.

What is organic social media marketing?

Organic social media marketing is extremely simple.  It’s when your company or brand uses a social media platform and the free creative tools it provides, like any other ordinary user would, to grow their social media presence and establish a core audience.  How exactly can this be achieved?

The key is to be as down-to-earth and approachable with your account as possible.  Give followers a personal look into your business or brand.  Establish a voice in your posts that is lighthearted and natural.  You’re even encouraged to get comedic with your online presence (within reason, of course).  Be as creative and unique as you possibly can.  If you’ve established a memorable and effective presence, your followers’ followers will notice, and slowly but surely, your audience will grow.

Once you’ve obtained that core audience, it’s important that you try your best to keep them around.  One post that generates a lot of buzz may seem like an excellent achievement at the moment, but it will soon become irrelevant as time goes by.  You have to keep those quality posts consistent to ensure your quality presence has some online longevity.

Examples of organic social media marketing

Let’s look at a few examples of organic social media marketing to get a better sense of what it is and how it works.  Our first example (which can also be found here) is a tweet from Airbnb showcasing one of their more unique listings.  Unlike traditional ads, there’s nothing that directly tells the viewer to use their service.  It does still achieve this, however, by showcasing something interesting they have to offer.  A video like this will easily grab a viewer’s attention, and will most likely encourage them to at least take a look at their service to see if there are any other listings that are as awe inspiring as the one showcased in their video.  The tweet is an advertisement in all but name, which should be the goal for organic social media marketing.

Our next example (which can be found here) comes from an Instagram post from Mountain Dew.  This is a reel (short here a few things that this post does well.  First, it establishes a lighthearted tone by playing into the fun and bright themes that are associated with summer.  In-your face advertisements are not something that an audience can easily relate with or latch on to.  By using more approachable and casual language, an advertisement such as this can be much more than an information dump.  Second, it gives the brand a more approachable persona by listing their “summer plans.”  Obviously, a company would not have summer plans like this, but by showcasing themselves doing something that most people do around summer, they give off the feeling that they are more approachable and even familiar.  Lastly, it directly invites customer interaction and participation.  Nothing in an advertisement works better than a call to action, especially if there is a reward.  By offering some type of reward or prize, you are essentially encouraging an audience to interact with your account and your business.

Our last example (which can be found here) comes from Lay’s Facebook page.  Similarly to the previous example, this post showcases its product without necessarily being an advertisement.  This would look like any ordinary social media post at a passing glance, and that’s the beauty of it.  The best part of organic social media marketing is that you’re using the platform just like anyone else.  Your account will still clearly be a brand, but it showcases that you at least know how to follow the norms and trends of any given social media platform.  As for the post itself, it showcases one of the company’s products in a natural, cozy setting.  It encapsulates the feeling of relaxing in front of the TV with a good snack, something the audience understands and relates to.  Like any typical advertisement, it encourages the viewer to buy a product by acknowledging things they love and understand.  This post achieved that with a simple picture and caption.  It does a good job of showing the simplistic creativity of organic social media marketing.

The success of all these examples can easily be gauged by checking engagement, any post’s views, likes, and/or comments.  While the Lay’s post did not have any ground breaking views, all three of these posts reached a respectable amount of users.  Mountain Dew’s post did a lot better in terms of likes, however, because, as was just mentioned, it invited viewer participation.  There are plenty more excellent examples of organic social media marketing, meaning that there is definitely going to be an organic marketing tactic that works best for your business.

The benefits

The main benefit, as stated previously, is that this type of social media marketing is entirely free.  Organic social media marketing allows for a bit more creativity and individuality that will help you stand out from your competitors.  It’s also the easiest and most effective way to engage with your audience directly.  This audience will be loyal, and will most likely back your brand no matter how big it gets.

Organic social media marketing is one of the best ways to breed familiarity amongst that loyal audience.  To them, your brand will not just be a nameless, faceless company, but an entity they feel like they can comfortably approach and talk with.  They will see your account as less a brand and more a person.  Nothing generates an audience better than genuine human connection.

The downsides

One of the unfortunate downsides to organic social media marketing is that it’s organic by nature.  Audience growth will depend upon word of mouth or follower recommendations.  Outreach will be slow and will most likely not meet company demands.  Reaching new demographics is nearly impossible when you’re using this method.

That’s where paid social media marketing comes in.  This marketing strategy is essentially the opposite of organic social media marketing.  Almost all social media platforms can, for a fee, allow you to send a post to entirely new audiences in the form of an advertisement.  This will quickly allow your business to be seen by countless amounts of new viewers.  You can even customize your promotion to be seen by certain demographics, even those that are similar to the core audience that you’ve already built organically.

This kind of marketing, while technically more effective, can be cost effective, so it should not be heavily relied on.  Thankfully, both paid and organic social media marketing methods can be used in conjunction to maximize both outreach and audience retention.

How to use paid and organic social media marketing together

Since any post you make can be promoted, an effective way to use both methods together is to promote a post that has already succeeded in outreach and engagement through organic methods.  If the post was already a hit with your core audience, it could very likely generate the same amount of traction amongst a new audience, and essentially get the ball rolling again.

Another way to marry these methods is to figure out which post will generate more engagement with certain audiences.  If you have a new product you’d like to post about, that post will most likely find more engagement with your organically grown core audience, since they already know what your business or brand is all about and they want to see more stuff from you.  More informative posts that introduce your company are safe bets for promotion, so that new viewers will already know what you provide if they potentially join your core audience.

Conclusion

Organic social media marketing is just one of the many tools a business can use to advertise themselves online.  It’s a great way for any company to retain a strong core audience and expand that audience slowly over time.  Once a strong core audience has been found (likely through effective paid social media marketing), effective and creative organic social media marketing will ensure that your company has some online longevity.

Organic social media marketing shows how social media can be both simple to use and vastly impactful at the same time.  No matter how your business chooses to go about it, social media marketing can be one of the best moves your business can make to get your name out there and find international success.

Pixels. They are tiny dots of color that combine to form the visual content we see on our screens. Despite their small size, pixels play a critical role in both digital marketing and website design. Pixel size, image resolution, and pixel density are all important factors that need to be taken into account when creating visuals for websites and digital campaigns.

Understanding image quality is crucial for optimizing user engagement and conversion rates. This post explores why pixels matter and how they affect user experience and marketing success.

What Role Does Image Quality Play in User Engagement & Conversion?

Developing an effective visual content strategy is crucial for success in engaging audiences. User experience design principles can help create visuals that look great and drive engagement. Understanding customer feedback is key to providing great customer service. ScorePotential provides insights into how customers perceive a brand, products, and services so companies can make data-driven decisions to better serve their customers. Impression metrics such as Eligible Impressions and Impression Distribution help measure the success of digital campaigns. Knowing your audience is crucial for effective marketing. Different audience types, such as unique reach and signals co-viewed, can help tailor marketing strategies. Analyzing demographics and psychographics can provide a more detailed understanding of your audience and increase your chances of success in marketing efforts.

How Different Image Types Affect User Engagement & Conversion Rates

Images are an incredibly powerful way to communicate information, and the type of image file you choose can make a huge difference in how quickly your content loads, how it looks, and whether or not it can be used for email marketing.

JPEGs are the most common image file format used on the internet. They are a great choice for photographs and other complex images because they can display a wide range of colors and tones. They also have a relatively small file size, which means they load quickly and don’t slow down your website. However, JPEGs are not a good choice for images with sharp edges or text, because they can become pixelated and lose detail when compressed.

PNGs are another popular image file format, and they are often used for graphics and logos. They support transparency, which means you can create images with a clear background that can be placed on top of other images or colors. PNGs also preserve the quality of the image when compressed, which makes them a good choice for images with sharp edges or text. However, PNGs have a larger file size than JPEGs, which means they can slow down your website if you use too many of them.

SVGs are a newer type of image file format that is becoming more popular. They are vector-based, which means they can be scaled to any size without losing quality. This makes them a great choice for logos and graphics that need to be displayed on different devices and screen sizes. SVGs also have a small file size, which means they load quickly and don’t slow down your website. However, SVGs are not a good choice for photographs or images with complex color schemes.

In this article, we’ve compared JPEGs, PNGs, and SVGs to help you choose the best image format for your web content and email campaigns. By understanding the strengths and weaknesses of each file format, you can make informed decisions about how to use images to engage your audience and improve your conversion rates.

Tracking User Behavior and Engagement

Pixels can also be used to track user behavior and engagement on websites and other digital platforms. By placing tracking pixels on key pages or elements, marketers can collect valuable data on how users interact with their content. This can include metrics such as click-through rates, bounce rates, time spent on a page, and more.

By analyzing this data, marketers can gain insights into what’s working and what’s not in their campaigns. For example, if a particular page or element has a high bounce rate, it may indicate that users are not finding the content relevant or engaging. By making changes to the design or content based on these insights, marketers can improve engagement and conversion rates over time.

There are several tools and platforms available to help marketers track user behavior and engagement using pixels. Google Analytics is one of the most popular, providing a wealth of data on website traffic, user behavior, and conversions. Facebook Pixel is another powerful tool that allows marketers to track user interactions with Facebook ads and website content.

Pixel Quality and Image Resolution

The quality of pixels used in images and videos can significantly impact how clear and vibrant they appear on the screen. High-quality pixels can make visuals look crisp and professional, while low-quality pixels can detract from the overall aesthetic and make content appear amateurish. This is particularly important in digital marketing, where visual content is often used to attract and engage potential customers.

One factor that affects pixel quality is image resolution. Resolution refers to the number of pixels in an image, usually expressed as width x height (e.g. 1920 x 1080). The higher the resolution, the more pixels an image contains, and the clearer and more detailed it will appear. However, higher-resolution images also require more data to transmit and may take longer to load, particularly on slower connections or older devices.

To optimize image quality and resolution for digital marketing, it’s important to strike a balance between visual appeal and practicality. Images should be high enough resolution to look professional and clear, but not so large that they slow down page load times or take up too much storage space.

Tips & Tricks to Improve Your Image Quality Without Sacrificing Performance (Keywords: best practices for images on the web, optimizing images for

Images are crucial for websites and blogs, but optimizing them for the web is necessary to ensure they load quickly and don’t use too much bandwidth.

1. Optimizing images

Optimizing images can boost SEO and page speed. Google rewards websites with optimized file sizes and alt tags for images. Image loading time can be improved with jQuery image zoom, which lets users view an image without waiting for it to load completely.

Using image optimization tools like AVADA SEO: These strategies help to ensure that your website is seen by more people and gains higher rankings on search engines.

2. Image file

Image file naming is crucial for optimizing websites for search engine results. Using relevant keywords and descriptive language ensures that images are found in customer searches. Data-driven approaches like on-page SEO can help identify relevant keywords and maximize visibility in search engine results.

3. Alt attributes

Alt attributes, SEO value, and web accessibility are essential tools for any website. They create an optimal user experience and impact search engine optimization and Google image search results. Knowing how to use alt attributes, relevant keywords, and other web search features can help increase visibility in organic searches.

4. Image Editors

Using Adobe Photoshop Express, PicMonkey, PIXLR, Canva, or GIMP can help you edit images. E-commerce images can also be created with the right tools.

Compression Techniques to Optimize Your Image Quality Without Sacrificing Performance

Image compression is an important factor in creating high-quality digital images. By understanding the different types of compression formats, lossy vs lossless algorithms and how to optimize images for the web, you can ensure that your images will look great with minimal storage space.

Understanding the Trade-off Between Image Quality & Performance

File size optimization is a critical element of web page speed optimization. It can help improve website loading times and enhance user experience. Thankfully, there are now a variety of tools available to help optimize file sizes and improve page speed. In this article, we’ll look at some tips for optimizing file size as well as the best tools for achieving it.

Best Practices for Optimizing Your Website Images

Images are powerful for engaging users and conveying information. With image optimization and compression tools, you can ensure high-quality visuals that load quickly on any device.

Performance optimization is essential for successful online businesses. Performance optimization services can identify and fix issues, optimize loading times, and reduce ads lost, allowing for peak performance and faster customer reach.

AI tools like Audiences 10, Target Audience 4, Audience Signals 1, and Co-Viewed Unique Reach Audience can help marketers identify their target audience and create more effective campaigns. By analyzing viewer data, content can be tailored to their interests and behaviors, reaching the target audience more efficiently.

Modern devices like Connected TVs, mobile device IDs, and other mobile devices allow businesses to reach their target audiences more efficiently and effectively. This provides the opportunity to engage with customers in a personalized way and track user behavior.

Search engine optimization (SEO) is crucial for online success. With the help of AI writing assistants, SEO-friendly content can be created quickly, improving website visibility in search engine rankings.

Facebook Ads with sophisticated targeting capabilities and personalized ad formats help maximize ROI. With the help of AI writing assistants, crafting ad copy is easier than ever.

Content delivery networks (CDNs) provide fast, reliable, and secure access to digital content across multiple platforms. Content14Audio Content1Content Delivery Networks6 combines the power of CDN technology with audio streaming capabilities for a seamless user experience.

Active View is a revolutionary platform for real-time ad viewing, creating more targeted and effective campaigns. Advertisers can see which ads are getting the most views and make changes quickly for maximum impact.

Conclusion: Use High-Quality Images. You will increase your website performance, your engagement, and your conversion rate.

Pixels are often overlooked as a small and insignificant element in digital marketing and website design, but their impact cannot be overstated. In fact, they play a critical role in both areas, as they help to optimize pixel quality, which can have a significant impact on website loading speed, SEO, and user experience. Furthermore, pixel optimization can lead to better website performance, higher click-through rates, and increased conversions. In addition, pixels are used to track website visitors and their behavior, which can help businesses to better understand their audience and tailor their marketing strategies accordingly. High-quality images are an essential part of any website, and can make a huge difference in engagement, performance, and conversion rate. Images help to capture the attention of visitors and draw them into your content. They also help to create a more visually appealing website design which can improve user experience and lead to higher conversion rates. By using high-quality images on your website, you will be able to increase engagement, improve performance, and boost conversions. In summary, pixels are crucial in digital marketing and website design, and should not be underestimated.

Nowadays, social media is vital to having a business as society places special attention on it and relies heavily on technology. Social media is not only a place to contact friends, families and strangers. It is not a place where trivial photos or videos are posted. Social media carries many other functions, people share products, places and businesses they like. There is a wide range of possible clients in social media, as well as past clients that may review or recommend a company and what they sell.

Social media marketing is a type of marketing, in this case, marketing aimed at social media. In general, it is a plan in which a company organises how they want to present themselves and interact with clients on social media. Said planning is what we name “Social media marketing”. Through this procedure, the business advertises itself, interacts and gets feedback from clients. It is especially important for anyone selling a product or a service to have social media presence, as life now works around it. Moreover, not having social platforms might raise a sense of distrust and wariness which is not the best if you intend to promote a firm.

Starting social media marketing can be tricky and confusing at first. Here you can find 5 easy and clear strategies you can use to prepare for your media marketing.

1. Define aims and objectives

This has to be your first step. What do you want to achieve with your social media marketing? Depending on your aims the plan you make may differ. Is it just publicity? Or do you perhaps are looking for new clients? Are you looking for a viral moment to skyrocket your business? The way you post may change, even the content. It is important that you have a clear objective, so you can achieve a clear outcome.

Posting content without knowing why you do it will only give a confusing image. In addition, by not being aware of the aims and needs of the company you may promote unnecessary aspects of it. If what you need is to widen your audience but your content is just a trivial image, you will not get a broader range of customers but you may also lose the ones you already have.

2. Plan your moves

Once you know what you are aiming for, start a plan. In this plan write down with many details what is going to be your course of action. You have to design step by step your moves. Prepare many ideas and solutions you could use, and schedule in which moments they could be useful.

Sometimes you may have great ideas that are perfect for your objective, however, that idea might not be profitable or recommended at the time. You may need more clients, need better reviews or is just too risky at that point for your industry. Carefully planning may seem useless at times, nevertheless, following a curated schedule may prevent future headaches and controversies.

3. Study your competitors

Knowing your aims and making a plan are essential, however, it is useless if you do not comprehend your competitors. If you want to be at the top, you have to offer things that others do not have. Information about what others are promoting is important for another main reason, authenticity. Seeing that your ideas and products are original and not repeated by other businesses. On the other hand, you can see what others offer, their proposal may give you new ideas or you can fill in the holes in theirs; which would create something new. In the end, in the business world, you are never alone, being aware of others would always benefit you in the long run.

4. Identify your audience

Apart from knowing your aims, making a plan, and getting to know your competition, the next measure is to recognize your audience or possible clients. Similarly to purposes, starting your social media marketing without understanding who you are addressing will only make your projects fail. It is crucial for a business to know its audience. Sex, gender, age, nationality, sexuality, hobbies, interests, trends, generational aspects, economy, politics, and a long list of other facts that you must be aware of before launching anything on social media.

For instance, younger audiences may enjoy short forms of media that follow current trends and an older audience may be interested in written media that takes more time to consume. You need to adapt to your audience’s tastes and needs so that your marketing plan is attractive to them. Having clients that trust you and feel connected to the brand is as important, if not more, as the product.

5. Make quality content

As previously discussed, audiences are not clueless they will notice if the quality of the content you post is not good. Quality content serves 3 purposes, virality, image, and good products. Good content makes the brand look good, not only the products that they sell. Social media marketing is also a way to show audiences that your business is well-organised and put together. It is a sign of class. The content you showcase is an example of your product and its worth. Quality content can also translate to the ability of the product to viralise and become popular.

Loosely content, on the other hand, shows a lack of interest, lack of capacity, and structure. That is not the proper image to successfully carry a company or promote any product or service. Making sure the quality of your social media posts and an up to day social platforms are key to keeping your firm going and ensuring its durability.

In a competitive market, you need to pull all the stops to engage and convert any potential customer. For that reason, the UX/UI design of your website becomes critical. Just think of the last time that you visited a site that took forever to load, or that made it hard to navigate. How long did you stay on the page? Exactly. Without proper attention to UX/UI design, a website may fail to attract and retain users, leading to decreased engagement, low conversion rates, and ultimately, lost revenue. In this post, we’ll explore why UX/UI design matters and how it can impact your digital marketing efforts.

What is UX/UI Design and Why is it Important?

Nowadays, we spend a lot of time online. Almost everything you need to do can be done on the internet: connecting with friends, banking, filing taxes, ordering things, and running a business. If you don’t enjoy your experience at one e-store, you can simply click off and start over elsewhere. The reverse is also true. The more user-friendly a site or application is, the more likely it is that we will return to use it again. That’s why UX/UI design is so important. UX (user experience) design creates a satisfying and seamless experience for users, while UI (user interface) design is focused on the visual and interactive components of a website. UX/UI design is critical for creating user-friendly digital products, such as websites or mobile apps. Designers work to understand user behavior, preferences, and needs to create designs that are visually appealing and easy to use. Investing in UX/UI design can have a significant impact on the success of your website and business, leading to increased traffic, conversions, and revenue.

The Role of UX/UI Design in Brand Identity

UX/UI design plays a crucial role in shaping brand identity. Brand identity is the overall personality of a brand, including its logo, color scheme, typography, and messaging. It’s how a brand presents itself and is important for brand recognition and building customer trust. A well-designed website can create a lasting impression and differentiate you from competitors.

To achieve this, consider these factors:

• Visual Design: The website’s visual design should reflect your brand’s personality and values. Consistency across all brand touchpoints creates a strong, cohesive brand image and fosters loyalty.
• The tone of Voice: The website’s copy should be consistent with your brand’s tone of voice, reinforcing your brand’s personality and values. Emotional connections foster brand loyalty and word-of-mouth referrals.
• Usability: Your website’s usability should reflect your brand’s values, creating a better user experience and reinforcing your brand identity. User-friendly websites increase time spent on your site and the likelihood of converting.

By optimizing your website’s UX/UI design for your brand identity, you can create a memorable impression that resonates with users and builds brand loyalty over time. Continually reviewing and refining your website’s design ensures consistency with your evolving brand identity and values. User research can provide insights to inform design and content decisions.

The Importance of UX/UI Design for Your Website

Many people focus on the visual appeal of the site. They want it to look good and attract visitors, but they may not consider the importance of the user experience. UX/UI design plays a crucial role in making sure that your website not only looks good but is also easy to use and meets the needs of your visitors.

Good UX/UI design can have a significant impact on your website. It can help you to:

• Increase engagement: When your website is easy to use and provides a positive user experience, visitors are more likely to stay on your site longer and engage with your content.
• Improve conversion rates: A well-designed website can help to guide visitors through the conversion funnel, leading to increased conversions and sales.
• Build brand loyalty: A website that is easy to use and provides a positive user experience can help to build trust with your visitors and increase brand loyalty.
• Gain a competitive edge: A website that is easy to use and provides a positive user experience can give you a competitive edge over other businesses in your industry.

So, if you want to create a successful website that not only looks good but also provides a positive user experience, it’s important to invest in UX/UI design. With the right design elements in place, you can create a website that meets the needs of your visitors and helps you to achieve your business goals.

How UX/UI Design Impacts User Experience

Let’s dive deeper into the role of UX/UI design in user experience. A well-designed website should be easy to navigate, with clear calls to action and minimal distractions. This means considering factors such as:

• Navigation: Is it easy for users to find what they’re looking for? Is the menu intuitive and well-organized?
• Content: Is the content relevant, useful, and easy to read? Is it presented in a clear and visually appealing way?
• Forms: Are forms easy to fill out, with clear instructions and minimal required fields?
• Speed: Does the website load quickly, with minimal lag time or delays?

By considering these factors and optimizing your website’s UX/UI design, you can create a positive user experience that encourages engagement and conversion.

Tips for Creating an Effective UX/UI Design for Your Website

Ok, but how? In order to achieve the optimal user experience to enhance your website design, there are several strategies that you can use. Below are a few tips to get you started:

1. Focus on user interface development: Take the time to develop a user interface that is simple, intuitive, and visually appealing. This will help your users navigate your website more easily and ensure they have a positive experience.
2. Optimize your navigation menus: Make sure your navigation menus are easy to use and understand. Use clear, concise labels that accurately reflect the content of each page on your website.
3. Use engaging visuals: Incorporate high-quality images and graphics throughout your website to enhance the user experience. This will help keep your visitors engaged and interested in your content.
4. Ensure your website is responsive: Your website should be designed to work seamlessly on a variety of devices, including desktops, laptops, tablets, and smartphones. This will ensure that your users can access your website from anywhere and on any device.

By implementing these strategies, you can create a website that provides a positive user experience and appeals to your target audience. Whether you are developing a new website or revamping an existing one, these tips can help you take your website design to the next level.

Investing in good UX/UI design is essential for any business that wants to succeed in the digital age. By creating a website that is easy to use and visually appealing, you can establish a strong brand identity, increase user engagement, and ultimately drive more sales and revenue. So, if you haven’t already, invest in UX/UI design for your website.

Useful Tools To Help With Creating a Good UX/UI Design for Your Site

So far, we have made a good case for why you should invest in optimizing your website for a better user experience. Here, we’ll talk about the tools and resources that will help you achieve this goal.

One useful resource is website builder toolkits. These toolkits provide you with pre-designed templates and elements that you can use to create your website. This can save you time and effort, especially if you are not a designer yourself.

Another important resource is top UI design tools. These tools can help you create stunning visuals and efficient user experiences. Some popular UI design tools include Sketch, Figma, and Adobe XD.

In addition to these tools, there are also many online resources available to help you learn more about UX/UI design. These resources include blogs, forums, and online courses.

So, take advantage of the many tools and resources available to create a website that not only looks great but also provides an excellent user experience for your customers.

Best Practices for Developing an Effective UX/UI Design for Your Site

By investing time in learning about UX/UI design, you can improve your skills and create even better designs for your site. One of the best ways to improve your skills is to read articles and watch videos from experts in the field. You can also practice your skills by designing and testing your own website or app. To achieve these goals, you need to prioritize both visual appeal and usability and consider the needs and preferences of your target audience.

Here are some best practices for developing an effective UX/UI design for your site:

1. Put yourself in your users’ shoes

To create a website that meets the needs of your users, you need to think like them. Consider their goals, preferences, and pain points when designing your website. Conducting user research can help you gain a better understanding of your target audience and their behaviors, which can inform your design decisions.

2. Keep it simple

A cluttered website can be overwhelming and confusing for users. Keep your design simple and streamlined, with a clear hierarchy and minimal distractions. Use white space strategically to create a sense of balance and harmony on the page.

3. Use clear calls to action

Make it clear what users should do next when they visit your website. Use clear, concise calls to action that guide users toward their desired outcome, whether it’s filling out a form, making a purchase, or signing up for a newsletter. Use contrasting colors and prominent placement to make your calls to action stand out.

4. Test your design

Conduct user testing to identify any issues or areas for improvement in your design. Test your website with real users to get feedback on its usability, navigation, and overall user experience. Use this feedback to make iterative improvements to your design over time. 

5. Continuously refine your design

Design is an ongoing process, and it’s important to continuously review and refine your website’s UX/UI design to ensure it meets the evolving needs of your target audience. Pay attention to feedback from users, track metrics such as bounce rate and conversion rate, and make changes as needed to optimize your design for the best possible user experience.

By following these best practices, you can develop a website that provides a positive user experience and helps you achieve your business goals. Remember to prioritize both visual appeal and usability, and to always keep the needs of your users front and center in your design decisions. With the right UX/UI design in place, you can drive engagement, increase conversions, and ultimately grow your business.

Conclusion

In conclusion, it is important to recognize the critical role that UX/UI design plays in the success of any website or digital platform. Not only does good design help to create engaging and effective digital experiences for potential customers, it also helps to establish trust and credibility with those customers. For B2B marketers in particular, prioritizing UX/UI design as a key component of their digital marketing efforts is essential in order to differentiate themselves from competitors and create a competitive advantage in the marketplace. By investing in the development of high-quality UX/UI design, B2B marketers can not only improve the overall effectiveness of their digital marketing efforts but also build stronger relationships with their customers and drive long-term business growth.

If you are running a paid advertising campaign, it’s crucial to ensure that you target the right audience with the right keywords. However, it’s equally important to include negative keywords in your strategy. Negative keywords are a way to exclude your ads from showing up for searches that are irrelevant to your product, which can help you in several ways. In this post, we’ll discuss three reasons why negative keywords are important to include in your paid advertising strategy.

By the end of this quick guide, you’ll understand:

• What are negative keywords?
• Why negative keywords are essential to your PPC campaigns?
• Benefits of adding Negative Keywords to your add
• How to find negative keywords and put them to work
• How to create a negative keyword list.
• Conclusion

What are negative keywords?

Negative keywords are a type of keyword used in paid search advertising campaigns. They are words or phrases that you choose not to target with your ads. By excluding these keywords, you can prevent your ads from being shown to users who are searching for something that is not relevant to your product or service. This can help you save money and improve the efficiency of your advertising campaigns.

Why negative keywords are essential to your PPC campaign

It’s essential to not only target keywords that will put your ads in front of the desired audience, but you also want to prevent irrelevant search queries from triggering ads, thus saving money and increasing click-through rate. They can be added at the account, campaign, or ad group level, and can be of the broad, phrase, or exact match types. The point of a paid ad campaign is to raise brand awareness and maximize conversions; every dollar counts. If your ads are shown to an indifferent audience that won’t buy from you, then this exposure and clicks from this crowd will be a waste. Wasted clicks are costly.

The Benefits of Using Negative Keywords in Your PPC Campaigns

Using negative keywords, keyword filtering, and keyword optimization can help ensure that your ads are reaching the right audience and showing up for relevant searches. By leveraging these strategies, businesses can save time and money while increasing their visibility online. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). Let’s look at a great advantage.

Avoid Wasting Ad Spend

One of the significant benefits of including negative keywords in your campaign is that it helps you avoid wasting ad spending on irrelevant clicks. For example, if you’re selling jewelry keychain holders, adding “keychain holder” as a keyword in your campaign could still make it appear when people search for “custom keychain holders.” To stop this from happening, just add “custom” to your list of negative keywords. That way, your ad won’t show up for irrelevant searches. You won’t end up wasting any money on clicks that won’t convert into sales. You can maximize your budget and focus on targeting people who are more likely to purchase your product.

Improve Ad Relevance

Another advantage of using negative keywords is that it helps improve the relevance of your ads. Google’s algorithm rewards ads that are relevant to the searcher’s intent with higher ad rankings and lower costs per click. By excluding irrelevant searches with negative keywords, you can increase the relevance of your ads and improve your ad performance. This way, you can attract potential customers who are more likely to click on your ad and eventually make a purchase.

Increase Click-Through Rates

By using negative keywords in your campaign, you can also increase your click-through rates (CTRs). This is because your ads will only show up for searches that are relevant to your product or service. When your ads are more relevant, people are more likely to click on them, leading to more clicks and potentially more conversions with the same ad spend. This way, you can make the most out of your advertising budget and get better results for your business.

More advantages to adding negative keywords

Adding negative keywords to your PPC campaigns can help you target the right audience and avoid wasted spend on irrelevant searches. By creating a negative keyword list, you can quickly and efficiently exclude search terms and ensure that your budget is spent on profitable searches. Better targeting can lead to higher CTR and ROI, while a lack of negative keywords can result in wasted impressions or clicks and a decline in CTR.

Best Practices. How to create your list of negative keywords.

Negative keywords are key for a successful SEM strategy; they help target relevant audiences. A negative keywords list is a collection of words/phrases that exclude ads from irrelevant searches, ensuring the budget is spent on profitable searches.

Create a negative keyword list to quickly, and efficiently create multiple campaigns with broad & phrase-match keywords.

Agree better targeting puts ads in front of more interested users and increases ROI. Already have certain search terms in mind to exclude from campaigns to focus on keywords that matter.

Create a negative keyword list to save time adding the same terms to future campaigns.

Calculate your CTR

To identify which keywords you should exclude, you need to be able to measure when impressions turn into clicks. And you measure what works by calculating your click-through-rate CTR. A CTR is basically the percentage of people who actually click on a link or ad compared to the total number of people who see it. Here’s how to calculate it:

Click-through rate = (clicks/impressions) x 100.

Why does it matter? You want your ads to be viewed by the most people possible. In digital marketing speak, views are called impressions. The more impressions turn into clicks, the higher your ad’s CTR and vice versa. A high CTR means your campaign was effective in reaching the right demographic.

A lower Click-Through Rate (CTR) will reduce your Quality Score, affecting your Ad Rank and increasing the cost of each click.

In other words, a declining CTR—as a result of your ad matching to irrelevant queries—signals to Google that your ad isn’t terribly relevant or helpful to the people you’re trying to reach. As such, you’re charged more money for visibility in the paid search results.

Negative keywords are super important because they keep your ads away from irrelevant searches & help prevent any unnecessary CPC rises.

Two methods to find negative keywords

Ok— Now that we’ve stressed the importance of adding negative keywords to your paid ad campaigns, So, how do you narrow down the negative keywords to add to your Google Ads account? You have 2 main options here: reactive and proactive. Neither will disappoint and both can bring you desired outcomes. Let’s check them out.

The reactive approach to finding & adding negative keywords

So, when it comes to the reactive approach in Google Ads, you basically have to sift through the search queries in the Keywords tab. Don’t worry, it’s not too hard! You’ll be able to see the search terms, match type, and whether they’re added or excluded. If you find any irrelevant search queries, you can add them as negative keywords. Just select “Add as Negative Keyword” from the options screen. But, if you want to take a more data-driven approach, you can filter the search terms report based on click-through rate, conversion rate, and cost-per-action to find the best negative keywords to add.

The proactive approach and adding negative keywords

The proactive approach, on the other hand, is a little more involved but can also give you great results. There are a few different methods you can use, but one popular one is to brainstorm with your team to come up with negative keywords that might be relevant to your business. This can include things like brand names you don’t want to show up for or any irrelevant terms you can think of. Then, you can add those negative keywords to your campaign or ad group.

Another option is to use a tool like Google’s Keyword Planner to find negative keywords. Just enter a few relevant keywords and the tool will generate a list of related terms. You can then review the list and add any negative keywords that aren’t relevant to your business.

Remember, adding negative keywords is important because it can help you save money and improve the performance of your ads. By excluding keywords that aren’t relevant to your business, you can focus on the right audience and improve the effectiveness of your ads.

So, whether you choose a reactive or proactive approach, adding negative keywords is a crucial part of any successful Google Ads campaign.

How to add negative keywords to your ad campaign.

When adding negative keywords to your ad campaign, it is important to keep in mind that negative keywords work differently in Display and Video campaigns than they do in search. You can add individual negative keywords to your campaign or ad group, or you can add multiple negative keywords at once. Click-through rate is used in online advertising to measure the effectiveness of a campaign or advertisement.

To add individual negative keywords to your ad groups or campaigns, follow these steps:

1. Select Keywords and Targeting > Keywords, Negative.
2. Click Add a negative keyword and select Ad group negative keyword or Campaign negative keyword.
3. If prompted, select the destination for the new negative keyword and click OK.
4. Enter the negative keyword in the edit panel.

If you want to add multiple negative keywords, you can choose to add either negative keywords or campaign negative keywords. Follow these steps:

1. Select Keywords and Targeting > Keywords, Negative.
2. Click Make multiple changes.
3. Select My data includes columns for campaigns and/or ad groups or Use selected destinations.

• If you select Use selected destinations, select Add as campaign-level negative keywords or Add as ad group-level negative keywords.

1. Type or paste your negative keywords in the grid.
2. Click Process.
3. The Make multiple changes tool will display the number of changes made. Click Finish and review changes.
4. Review your pending changes. To add the pending changes to your account, click Keep. To undo your changes, click Reject.

Remember that adding negative keywords can help you reduce costs and improve click-through-rate. By excluding keywords that are not relevant to your ad campaign, you can focus on the right audience and improve the effectiveness of your ads.

Conclusion

In conclusion, negative keywords are an essential part of any paid advertising strategy. By avoiding wasted ad spend, improving ad relevance, and increasing click-through rates, negative keywords can help you get more out of your advertising campaigns. By taking the time to research and include negative keywords, you can improve the performance of your paid advertising and get better results for your business.

Social media has become a ubiquitous presence in our lives, and it has also become an essential tool for businesses looking to grow their online presence. From driving traffic to increasing brand awareness, social media can have a profound impact on the growth of a website. In this post, we’ll explore 5 key ways that social media can help you grow your website.

1. Drive Traffic to Your Website

One of the most straightforward ways that social media can help grow your website is by driving traffic to it. By sharing your content on social media platforms, you can reach a wider audience, including those who may not have known about your website otherwise. Social media can be a great way to get your content in front of people who are interested in what you have to offer. When you share your content, you should make sure to include a link back to your website, so that people can easily find your site and start exploring.

In addition to sharing your content, you can also collaborate with influencers and industry leaders to reach a new audience. Influencer marketing can be a powerful tool for businesses, as it allows you to tap into the audiences of people who are already well-established in your industry. By partnering with influencers and industry leaders, you can reach new audiences and establish yourself as a leader in your field.

Finally, you can use social media advertising to drive traffic to your website. Social media advertising allows you to target specific audiences, reach new customers, and increase the visibility of your website. When running a social media advertising campaign, it’s important to make sure that you are targeting the right people, and that your ad creative is compelling and effective.

2. Increase Brand Awareness

Social media is a great platform to build a strong online community, which is essential for increasing brand awareness. By engaging with your followers through interactions and contests, you can establish a personal connection with them, which can lead to increased brand loyalty. Social media is also a great place to share news and updates about your brand, and to showcase your products and services. By sharing valuable content with your followers, you can establish yourself as a thought leader in your industry, and you can increase brand awareness and visibility.

In addition, you can use social media influencer marketing to increase brand awareness. Influencer marketing can help you reach new audiences and establish credibility with potential customers. When working with influencers, it’s important to make sure that you are partnering with people who are a good fit for your brand, and who can help you reach your target audience effectively.

3. Establish a Strong Online Presence

Having a strong online presence is crucial for the growth of your website, and social media is an excellent platform to achieve this. By consistently posting quality content, you can establish your brand as a leader in your industry. Participating in industry-related conversations and events on social media can also help you establish a strong online presence. When participating in online conversations, it’s important to be authentic and to offer value to the conversation. This can help you build relationships with other industry players and establish your brand as a thought leader.

In addition, you can use social media to build relationships with your followers and customers. By responding to comments and messages, and by offering excellent customer service, you can establish a strong online presence and improve customer satisfaction. By using social media to build relationships, you can also increase customer loyalty, and you can encourage customers to share your brand with their friends and followers.

4. Get Feedback and Improve Your Website

Social media can be a valuable source of feedback for your website. By interacting with your followers and customers on social media, you can gather insights into what they like and don’t like about your website. This information can then be used to improve your website and make it more user-friendly. In addition, by listening to feedback, you can address any issues or concerns customers may have, which can improve customer satisfaction and loyalty.

5. Reach a Wider Audience

Finally, social media can help you reach a wider audience, which is essential for the growth of your website. By using social media to promote your brand, you can reach customers and potential customers in new regions, both domestically and internationally. Additionally, by targeting specific demographics and interests, you can reach audiences who are more likely to be interested in your products or services, which can result in increased conversions and sales.

In conclusion, social media is a powerful tool for growing a website. By driving traffic, increasing brand awareness, establishing a strong online presence, getting feedback, and reaching a wider audience, social media can help you achieve your goals and grow your website. So, start incorporating social media into your digital marketing strategy today and watch your website grow!

Social media is one of the most important platforms a business can use to advertise themselves.  In this day and age, having little to no social media presence can be an active detriment to any company looking to succeed.  Society has adapted around social media, so your business should follow suit.  It may seem daunting from the offset, but with a little research and experience, you can market your business with the best of them.

Since social media platforms are so open ended, businesses have a multitude of tools and resources they can use to  make themselves known to a wider digital audience. There’s no one way to successfully advertise yourself, but there are a few ways that have been shown to work. Here are some of the benefits of advertising your business to a social media platform, and some tips to help you do so.

Understanding your chosen platform(s)

Before you even create a profile, it’s important to familiarize yourself with the tools that any given social media platform provides to a business that wishes to market themselves.  For example, most social media platforms allow you ro promote one of your posts, which will appear as an advertisement to countless viewers.  This will be discussed in depth a little later.  While not strictly tools meant for marketing, other creative features available to all users, such as filters, photo albums, and the story functionality, will help your brand develop a visual identity that will allow you to stand out from your competition.

Still feeling lost on how or where to start on social media?  No need to fret!  There are plenty of online resources and blogs that can help, whether that be advice for general social media marketing, or specific tips for your platform of choice.  Other companies have no doubt been in the same position that you’re in now, so never forget that you’re not alone.  It may seem daunting at first, but once you’ve got the hang of it, it should become second nature for your business.

Understand and utilize your platform(s)’s demographics and analytics

Another thing to take note of before you start advertising on social media are the popular demographics for the platform you wish to use.  Most social media platforms have publically available data on exactly what kind of people use their app the most.  This data usually boils down to age and gender.  If you have a certain demographic that your brand or business caters to the most, research which platform that demographic uses the most and focus most of your advertising there.  This doesn’t mean that you should ignore other social media platforms, however.  Sticking to one platform will only get a certain demographic’s eyes on your company, so it’s in your best interest to branch out to other platforms for exposure’s sake.

More niche and specific information from social media platforms is also publically available, such as the days of the week the site gets the most traffic, and the specific times when it’s most busy.  This may be important for a business to capitalize on because that way your post or advertisement is guaranteed to get the most attention.  Just like with any other marketing strategy, information is key, and the company that uses the most will see the most success.

Promoting a post to a wider audience is simple

Once you’ve found the right platform (or platforms) for your company, it’s time to finally start marketing.  The tools to promote any post and show it to hundreds of people are in the hands of every user on the platform.  The exact method to promote your post, whether that be on Instagram, Twitter, Facebook, etc., will be a little different from platform to platform, but there is always one constant: you have to pay the platform for your promotion.  This is definitely a worthwhile investment, as that platform will ensure that your business or product will reach many new demographics and potential buyers.

This well known method of marketing is known as paid social media marketing.  This is the easiest way of reaching new or specific demographics and expanding your audience by tenfold.  This is, once again, one of the best investments you can make towards your social media presence, but relying on this method can become quite a costly expense in the long term.  Luckily, social media provides a multitude of methods to grow your following.

Wide variety of ways to advertise

The freedom of expression granted to users by social media platforms, and the ways in which those users can express themselves, extends to businesses trying to advertise.  This means that your ad doesn’t necessarily need to be a static post.  It can be a video, a collection of pictures, and even a “story” or “reel,” a short-form, limited time post.  This is beneficial in two ways.  First, creative ads can help your business stand out from the competition.  Second, a creative or memorable ad will more likely encourage any given viewer to at least look at your company or product.

Creative tools allow your brand’s account to develop a voice and a visual identity.  Not only will this, once again, help you stand out from the competition, but it will also give your audience something to latch on to.  Nothing catches the attention more than a visually appealing and interesting ad.  When it comes to addressing your audience in posts, the language you need to use must not feel corporate at all.  You want to establish a warm and approachable entity with your account.  Make your language casual, upbeat, even comedic at times.  This way, your brand will appear as a person, someone they can talk to and rely on.

Direct customer outreach/interaction

Once a company has obtained a respectable following on their social media account, they can start to interact with their followers.  This interaction can come in many forms.  It can be as simple as directly answering questions that followers may have about your business or product.  It can also be as complex as collaborating with a social media influencer (or some other famous or popular entity) to get even more online traction.  Frequent and innovative interaction with your followers will brighten their view towards your company and breed familiarity and trust amongst your viewerbase.  They will be more likely to engage with your business when they feel like they know them personally.

This is the second known method of social media marketing, called organic social media marketing.  While growing an audience this way is naturally slower than a promoted post, it ensures your core audience is engaged with quality and creative posts.  It’s wise to look into both of these marketing methods and figure out how you can use both of them in conjunction to gain the most benefit

Why you should NOT ignore social media

So, what would happen to a company or business if they stuck to traditional marketing methods, and ignored social media all together?  It certainly would not be a death sentence for your company, since social media is a relatively new phenomenon.  What it will say about your business, however, is that you are not willing to adapt to new concepts and methods of operating your business.  Any good business should be willing to take the risk and try new methods in the name of success.

Most people nowadays spend a vast majority of their time browsing multiple forms of social media.  In many ways, social media has become a microcosm of society.  If you’re not a part of that microcosm, it will appear as if your business does not even exist in the public eye.  Ignoring social media, in this day and age, would be the equivalent of ignoring advertising and marketing all together.  Relevancy is just as important for a business as financial success is.  You can’t succeed if people don’t even know about you.

If anything else, ignoring social media will give your direct competition a leg up on your business.  This, obviously, should not be your sole reason to get your company on social media, but it’s something to consider if you’re still on the fence about entertaining this new venture.

Conclusion

There really is no wrong way to go about marketing and advertising your business on social media, as long as said marketing and advertising is consistent.  You can’t just put up one really good ad and expect it to give you the world.  You, as a company, need to become an active part of the social media platform you wish to use.  Social media is the modern frontier for advertising, so you owe it to yourself to get in there and make the best of it, or else you risk losing your success to more innovative competition.  As stated before, the rest of the world is already making an active community on social media.  It’s about time your company becomes a part of that community.

Meta Business Manager is a powerful tool for managing multiple business pages on Facebook. It allows businesses to manage multiple pages, ad accounts, and Instagram accounts from a single platform. Setting up a Meta Business Manager account is an easy process that can help streamline your business’s social media presence. In this article, we will guide you through the process of setting up your Meta Business Manager account.

Step 1: Create a Facebook Business Manager Account

The first step in setting up a Meta Business Manager account is to create a Facebook Business Manager account. This account will act as the parent account for all of your business pages, ad accounts, and Instagram accounts. To create a Facebook Business Manager account, you need to have a personal Facebook account. If you don’t have one, create a personal Facebook account first. Then, go to business.facebook.com and click on the “Create Account” button. Fill in your business information, such as your business name, email address, and password.

Step 2: Add Your Business Pages

Once you have created your Facebook Business Manager account, the next step is to add your business pages. To do this, go to the Business Manager dashboard and click on the “Pages” tab. Then, click on the “Add” button and select “Add a Page”. You will then be asked to choose the business pages you want to add. If you’re an admin of the page, you can easily add it to your Meta Business Manager account. If you’re not an admin, you can request access to the page. Once the page is added, you will be able to manage it from your Business Manager dashboard.

Step 3: Add Your Ad Accounts

The next step is to add your ad accounts to your Business Manager. To do this, go to the “Ad Accounts” tab and click on the “Add” button. Then, select “Add Ad Account”. You will then be asked to enter the ad account ID. If you don’t have an ad account, you can create one from the Business Manager.

Step 4: Add Your Instagram Accounts

If you want to manage your Instagram accounts from your Business Manager, you will need to add them as well. To do this, go to the “Instagram Accounts” tab and click on the “Add” button. Then, select “Add Instagram Account”. You will then be asked to log in to your Instagram account and grant Business Manager access.

Step 5: Assign People to Your Accounts

Finally, you will need to assign people to your Business Manager accounts. To do this, go to the “People” tab and click on the “Add” button. Then, select “Add People”. You will then be asked to enter the email addresses of the people you want to add. Once they receive the invitation, they will be able to access your Business Manager accounts.

In conclusion, setting up a Meta Business Manager account is an easy and efficient way to manage your business’s social media presence. By following the steps outlined in this article, you can set up your Meta Business Manager account in no time. With this tool, you can manage multiple business pages, ad accounts, and Instagram accounts from a single platform, saving you time and effort.

In short, Facebook ads are paid posts used by a variety of businesses to help promote their products or services. To ensure businesses meet their intended audience, they’ll target ads based on demographics, location, interest, and other profile information. To gain potential revenue, businesses may also set an ad budget or click for every thousand impressions.

Types of Facebook ads

Depending on the type of campaign goals a business sets for itself, the type of Facebook ad may vary. A business focused on visual content, for example, may want to utilize image ads, which range from illustrations to photography. To ensure a business reaches its intended demographic, a high-quality image is recommended. This can also help produce brand awareness and increase potential sales of products.

One other type of Facebook ad is the video format, with its most common use being in product showcases. These are useful for businesses that intend to provide a demonstration or tutorial using moving elements. Also, whilst Facebook videos can be up to 240 minutes in length, shorter videos are recommended, and also more engaging. One potential disadvantage to advertising using Facebook videos is the required time and skill to produce them (https://blog.hootsuite.com/how-to-advertise-on-facebook/).

Instagram ads and their purpose

Similar to Facebook, the intended purpose of an Instagram ad is for businesses to promote their services to potential customers. With Instagram ads, it’s also important for businesses to factor in the cost of their advertising campaigns. As an example, businesses should pay attention to what content performs well already and what doesn’t. This will help them to make the most of their marketing budget and dedicate money to produce engaging campaigns or product launches.

Types of Instagram ads

As with Facebook, Instagram contains very familiar methods for businesses to advertise their content, such as videos or images. A photo ad, as its name may suggest, allows a business to advertise its services through a single image. This is a strong recommendation for businesses that advertise online or focus on visual content.

Instagram also contains options such as video, slideshow, or carousel ads to produce content. A carousel ad, for example, allows users to scroll through multiple images on their device of choice. A slideshow option, however, offers a similar ad experience, yet with no scrolling required. Last, of all, Instagram also contains a video option for businesses, with up to 60 seconds in length

(https://sproutsocial.com/insights/instagram-advertising/).

Facebook ads vs Instagram ads- Increasing brand awareness

For any business, either substantial or small, increasing brand awareness is a major consideration. As discussed in the aforementioned sections, both Facebook and Instagram include very similar advertising features to grow their potential following. Which of these options, however, produces greater results for brand awareness?

One other factor to take into consideration is just how much brands and businesses are willing to invest in social media advertising methods. According to the above chart for both 2020 and 2021, the average spending rate for Instagram is far greater than that for Facebook. As of August 2021, Instagram has amassed a spending rate of 8.69% compared with Facebook’s 7.16%. These figures may also be a result of Instagram Stories having a higher click-through rate compared to other advertising options. So, in regard to brand awareness, Instagram is the recommended choice of platform. It’s important to note, however, Facebook ads are the cheaper alternative.

(https://hackernoon.com/facebook-ads-vs-instagram-ads-in-2022-which-perform-better).

Facebook ads vs Instagram ads- Ease of Use

A major factor separating Facebook ads from Instagram is their more intricate user interface. For businesses to get the most out of Facebook ads, they’ll need to use more advanced options such as the Facebook Pixel app. This app allows businesses to gain an insight into what content users find engaging. To take full advantage of this feature may require a campaign manager, which may be too great a task for one person. Due to less complex features being required, Instagram is the more desired alternative for gaining traction with potential customers

(https://www.socialpilot.co/blog/facebook-ads-vs-instagram-ads).

Facebook vs Instagram ads- Age demographics and ad engagement

 An important consideration for social media ads is the types of the age range of those who use them. Instagram’s primary demographic, for example, is based around 18-29 year-olds, with a 71% overall share. Major countries such as the United States and India represent a more substantial user base, ranging between 194 and 349 million users. So, targeted ad placement for businesses on Instagram has great potential for growth. How users spend their time on each platform is also an important consideration.

Whilst Instagram does present a greater ease of use for users, how users spend their time is enhanced on Facebook. Users on Facebook, for example, spend two times longer there compared to Instagram, spending up to 5 minutes per visit in total. This may be because of Facebook’s desire to promote lengthier posts compared to Instagram’s quicker, more absorbable content. Also despite Instagram’s approach to major younger demographics, Facebook’s user base is far more significant. Also, Facebook offers businesses more ways to promote their services, such as the Marketplace.

Although Facebook presents greater opportunities for market growth, Instagram presents engagement through clicks, with 4.59% per user. A majority of Instagram ads are also less intrusive, presenting users with a more seamless, easy-going experience. Also, Instagram presents advertisers with an opportunity to sell direct products from the app. This, therefore, increases the number of potential users to get invested in a business’ offerings and services

(https://www.clickcease.com/blog/facebook-ads-vs-instagram-ads/).

Facebook vs Instagram ads- Ad creation and appearance

Depending on a business’s goals, both Facebook and Instagram offer options for ad customization and reaching potential customers. Considering the wider range of features, Facebook is the recommended option for businesses that want more ad control. This is also the preferred choice for pushing direct sales and growing your user base. Saving budget is also a consideration for the success of ads, as it can be used to boost them if an update performs well with audiences.

One other additional feature that Facebook includes for ads is additional testing options, such as the ability to run dark posts. These types of posts can be advertised by a business for testing unpublished page posts, allowing them to run dozens of variants. By implementing this method, a business can share different content updates without overwhelming a user’s feed in the process

(https://vistasocial.com/insights/instagram-ads-vs-facebook-ads-which-is-better-for-your-business/).

Facebook vs Instagram ads- Business goals and industry outreach

Setting attainable goals is a measure of any successful business, and is also applicable to ad management. Facebook’s Ad Management tool, for example, allows a business of any scale to measure its objectives and which ones generate customer interest. It’s also an essential tool for pushing forward brand awareness and increasing conversion rates.

It’s also important to note that Instagram also has this option, yet presents a more limited approach to ad placement. Instagram has fewer options overall, so if a business decides to use them, alternative options must be considered. In addition, Instagram’s mobile app doesn’t allow the selection of business objectives, therefore presenting more limited functionality options. So, overall, Facebook is the recommended choice here

(https://digitalagencynetwork.com/why-advertise-on-facebook-and-instagram/).

Conclusion:

In summary, both Facebook and Instagram present many useful options for ad placement. As discussed, Instagram presents a more user-friendly experience, with a much simpler user interface. Whilst more experience can provide great benefits for businesses using ads on Facebook, a greater knowledge of conversion rates is required. In addition, Instagram ads cost less for businesses to run, saving them potential revenue in the process.

Some areas where Facebook ads prove the superior option is their overall global outreach, and more varied options for promotion. Facebook also has options such as its Marketplace, providing businesses with even greater opportunities for customer outreach. One area here where Instagram gains an advantage is being able to sell products without the use of an additional feature. This improves user functionality and makes a business’ ad placement more organic.

So, in conclusion, both these apps are beneficial, with their applications all dependent on the type of business and the content they promote. As demonstrated, Instagram is more user-friendly, with less experience required to run ads. On the other hand, Facebook has a wider variety of options in regard to promotion and outreach.