Do you know that more than 70 per cent of parents rely on online searches to look for trustworthy daycare service providers?

With the emerging demand for trusted childcare service providers, IPSAA Daycare emerged as one of the pioneering names in the field of early education and childcare.

Despite having an excellent offline reputation, IPSAA struggled to reach active parents online, which caused its company growth to appear stagnant.

This blog is the unique story of how IPSAA joined forces with one of the top digital marketing firms in India, SalesEra to overcome these challenges and transform its digital presence to ensure a place among the best daycare providers in India.

Client Overview: IPSAA Daycare

Among India’s most highly recognized childcare and early education chains, IPSAA has undertaken the onus of providing a stimulatingly enabling environment for children. IPSAA, in most authentic terms, means:

• Blending professionalism with personalized service.

To integrate high-value child care service with a home-away-from-home experience for the kids.

Here’s what Mr. Rana Pawha, the Chief Marketing Officer of IPSAA, says about SalesEra:

“Ipsaa has been fortunate to have Salesera as their partner who takes care of their SEO services. From the last couple of months we have seen the keyword ranking improving along with website traffic. Dedicated team focused on problem solving and constant improvement.”

Challenges Before SalesEra’s Intervention

1. Low Keyword Rankings

The website of IPSAA Daycare ranked poorly for key phrases, especially location-specific terms like:

• “preschools in Gurgaon” and “daycare centres in Noida.”

This lack of visibility resulted in a poor organic inflow of traffic and inquiries in general.

2. Flat Organic Traffic

Despite being in the most competitive market, the website received flat organic traffic. As such, IPSAA could not take advantage of its brand reputation to expand its online reach.

3. Non-Optimized Content

The IPSAA website did not include SEO-friendly content. In the existing pages, there is a complete lack of:

• Targeting user intent.
• Relevant keywords.

These are highly critical to improved performance in search engines.

4. Poor Backlink Profile

Due to the deficiency in quality backlinks, this website had very low domain authority. There were no robust collaborations or mentions from authoritative websites that could give it any competitive edge in the SERPs.

These challenges were the reasons for a bottleneck, preventing IPSAA from exploiting its excellent services and attracting more customers.

SalesEra’s Strategy to Transform IPSAA Daycare

SalesEra, being one of the top digital marketing firms in India, developed a customized strategy for the challenges IPSAA faced. The strategy focused on:

• Optimizing SEO and engaging content.
• And technical improvements of the website.

To enhance online visibility and engagement.

1. SEO Overhaul

To address poor keyword ranking and flat organic traffic for IPSAA, SalesEra developed an end-to-end SEO strategy that included the following:

A) Keyword Research:

Extensive research was conducted to target:

• High-impact keywords such as:
  • “IPSAA Daycare,”
  • “best daycare in India,”
• And location-specific keywords like “daycare centres in Gurgaon.”

B) On-Page Optimization:

• Optimization of meta title, description, and header tags with primary and secondary keywords. 
• Long-tail keywords were targeted to capture niche audiences and drive organic traffic.

C) Local SEO:

Improved IPSAA’s visibility in location-based search by:

• Optimizing Google My Business listings.
• And incorporating geo-specific keywords.

2. Content Creation and Optimization

SalesEra transformed IPSAA’s content strategy into something its target audience needed to hear from the company:

A) Blogs: 

• Wrote regular blogs on issues affecting all parents, like:
  • “How to Choose the Best Day Care for Your Child”
  • “The Importance of Early Learning to Your Child”
• These blogs delivered valuable information by incorporating key phrases to enhance search rankings.

B) Blog Updates:

• Updated older blogs by:
  • Rewriting them with newer and updated keywords.
  • Adding internal links and schema data.
• To improve readability and findability through organic search.

C) Strong Calls-to-Action:

Calls-to-action added that would encourage inquiries and conversions, transforming readers into clients.

3. Technical SEO Improvements

SalesEra fixed serious technical issues that hurt IPSAA’s website performance:

A) Indexing and Crawl Errors:

Fixed errors found on Google Search Console to make all pages discoverable by search engines.

B) Improved User Experience:

• The website’s loading speed improved, along with its mobile responsiveness.
• A seamless browsing experience for parents.

C) Streamlined Navigation:

• The architecture of the site was redesigned.
• Ensuring intuitive navigation that enabled users to find information in a minimum amount of time.

4. Backlink Building Campaigns

SalesEra ran an effective backlink-building campaign to enhance the following:

• The domain authority.
• And trust of search engines in IPSAA.

A) Partnerships:

Partnered with parenting blogs and educational websites for guest posts and mentions that would drive high-quality backlinks.

B) Local Directories:

Listed IPSAA’s website in reputable local directories to strengthen location-based SEO.

C) Authentic Collaboration:

Targeting genuine collaborations for a strong backlink profile to surge IPSAA in SERPs.

Results After Six Months

SalesEra’s strategic interventions brought nothing but extraordinary results for the IPSAA Daycare, transforming its digital presence and driving tangible growth.

1. Significant Growth in Organic Traffic

Organic traffic increased from 2,600 to 4,144 per month—a 60 per cent increase—within six months, thereby proving that informed SEO and content strategies could be effective.

2. Improved Keyword Rankings

• “Playschool near me” rank improved from 70 to 39.
• “Daycare centres in Gurgaon” rose to 36, and “daycare centres in Chennai” rose to 20.

These numbers show how the visibility of IPSAA improved significantly in location-based searches.

3. Increased Social Traffic

Social media engagement went up by 15 per cent, with channels like Facebook alone driving over 300 sessions every month. This improvement enhanced the online visibility of IPSAA and increased inquiries.

4. Better Backlink Profile

• The link-building campaign witnessed a 25 per cent increase in referring domains
• Therefore, enhancing the domain authority of IPSAA and making it more competitive on search engines.

5. Increased ROI, Client Satisfaction

SalesEra’s strategies generated consistent organic inquiries and leads, delivering a strong return on investment. IPSAA now enjoys sustained growth and improved client satisfaction.

Why SalesEra Made a Difference

As top digital marketing firms in India, SalesEra’s tailored strategies and commitment to excellence were crucial to IPSAA’s digital transformation. By addressing critical gaps in SEO, content, and technical performance, SalesEra positioned IPSAA as a trusted and visible daycare provider in competitive markets.

Key Benefits Delivered by SalesEra:

Increased Online Visibility:

IPSAA now ranks for high-value keywords, making its services easily accessible to parents across India.

Sustainable Growth:

The foundational work by SalesEra ensures IPSAA’s continued organic growth beyond the campaign’s tenure.

Stronger Engagement:

IPSAA has been established as an authority in childcare knowledge by:

• High-quality content.
• And a robust backlink profile.

IPSAA’s success story serves as a testament to the transformative power of strategic digital marketing.

The Transformation Journey: Lessons Learned

1. Power of SEO

SEO is not about ranking high in search engines; it’s about connecting with the right audience. By targeting a set of keywords in tune with the search intent of parents, inquiries started coming in for IPSAA from its target demographic.

2. Importance of User Experience

The technical improvement by SalesEra made the website of IPSAA functional and very user-friendly. By using enhancing:

• Good user experience.
• Smooth loading time and responsiveness over mobile.

These are essential elements to engage a visitor for a longer time.

3. Content as a Growth Driver

Engaging and informative content improves search rankings while building trust among audiences. These blog posts addressed the pain areas of the parents and showcased the brand’s expertise very subtly.

4. When Collaboration Matters

• Actual collaborations and partnerships with high-authority websites.
• Added to IPSAA’s credibility, showing that the strength of a backlink profile is significant.

Conclusion

IPSAA Daycare’s digital transformation highlights the critical importance of a comprehensive, well-executed digital marketing strategy. From improving SEO rankings to enhancing user experience and building valuable backlinks, IPSAA’s online visibility surged by 60 per cent, proving that businesses can overcome digital challenges with the right approach. 

Ready to see similar results? Partner with India’s top digital marketing firm SalesEra today, and let us guide you in unlocking your brand’s full potential. 

Like IPSAA, your business can thrive in the digital world and achieve long-lasting growth.

Services Offered by IPSAA

With its operations in key cities such as:

• Gurgaon
• Noida
• Mumbai
• Chennai

The wide range of IPSAA programs meets the varied needs of parents and children. Some of these programs include:

1. Daycare Programs

• Full-day and half-day daycare services are offered at IPSAA to children from infancy to pre-primary age.
• The program activities maintain:
  • A good balance between play and learning.
• And rest for their all-round development.

2. Preschool Education

The preschool programs offered by IPSAA are:

• Cognitively, emotionally, and socially predisposed.
• To advance a child’s formal education needs through a structured and play-based curriculum.

3. After-School Care

For older children, IPSAA Daycare offers an after-school care program that includes the following:

• Safe and engaging recreational activities.
• Homework assistance and socialization.

4. Holiday Camps

• IPSAA Daycare organizes thematic holiday camps with art, storytelling, and team-building activities.
• To keep children active and busy during school holidays.

5. Customized Childcare Solution

Since every family’s needs are different, IPSAA designed a flexible and customized childcare plan to suit each one of them.

However, while doing fantastically in services offline, the struggle was immense for them to:

• Reach parents who were more digitally inclined.
• And to increase their visibility online.