In the present world of digital marketing, a dynamic online paramount visibility that whoever masters Search Engine Optimization (SEO) leads to a considerable advantage. At the heart of SEO success lies practical keyword usage, and for beginners, this guide is your roadmap to harnessing the power of a keyword generator to elevate your SEO game.

What is a Keyword Generator?

A Keyword Generator is a software or tool designed to assist and support identifying and generating relevant keywords for a particular topic, industry, or niche. Likewise, keyword research, as a crucial part of the Search Engine Optimization (SEO) strategy, is the process that is done by doing a well-researched and proper plan of selecting the right keywords for your business, at the end of the day, increasing the visibility of your website in search engine results.

The following lists are showing how a typical Keyword Generator works:

1. Seed Keywords: Whenever you input seed keywords or phrases related to or that have meaning for their business, content, or industry. These are the starting points for generating additional keywords.
2. Algorithmic Suggestions: These Keyword Generator tools use algorithms to generate a list of related keywords based on the inserted seed keywords or phrases. These algorithm suggestions often include variations, synonyms, and long-tail keywords.
3. Data Insights: Search volume, keyword difficulty, SEO difficulty, competition level, or trends are additional data provided by many keyword generator tools. This data helps users assess the potential impact of using a particular keyword.
4. Filtering and Refinement: You can often refine and filter the generated list based on various criteria, such as search volume, keyword difficulty, competition, or relevance. This step is crucial when prioritizing the most effective keywords for a specific purpose.
5. Export and Integration: Some Keyword Generators allow you to export the generated keyword lists for use in other tools or platforms, for instance, an Excel file. Integration with SEO tools and content management systems is also expected and essential.

Keyword Generator tools are valuable for digital marketers, content creators, and website owners in enhancing their content, especially regarding SEO and search engine strategies.

These tools streamline the keyword research process, helping you discover new and relevant terms to improve the visibility of your website in search engine results pages.

Various free and premium SEO tools offer keyword-generation features as part of a comprehensive suite of optimization tools.

The Best Six Free Keyword Generator Tools

• Ubersuggest
• Ubersuggest Chrome Extension
• MozBar Chrome Extension
• ahrefs’s Free Keyword Generator
• Google Trends
• ChatGPT

#1. Ubersuggest

Ubersuggest, a user-friendly keyword generator tool founded by Neil Patel, is a powerful SEO tool that provides a FREE version in Chrome extension. This tool provides a holistic view from keyword ideas, search volume, CPC, and insights to competition data and analysis. It works well with Google, YouTube, Amazon, etc. Additionally, when you go on and perform a search on YouTube or Amazon, you will see data on suggested keywords.

Here is Ubersuggest’s Discover New Keywords section, where three free daily searches are available If you are using the free version. We insert “tattoo” as a keyword in the search bar; then, it generates the following related keyword ideas.

SD stands for SEO difficulty, which means the higher the number, the more competitive. We recommend staying above 70 as it is too hard to compete. Finding the balance between the highest search volume and lowest SD is the key to finding the right keyword. More importantly, don’t forget to compare the Domain Authority score between your website and your competitor(s), as you want to compete with those on the same level as you.

Unlike SD, which relies on an organic approach, CPC (or cost-per-click) is a paid advertising term where an advertiser pays a cost to a publisher (in this case, Google) for every click on an ad based on the number of clicks the ad receives.

#2. Ubersuggest Chrome Extension

Installing Ubersuggest Chrome Extension gives you a free 40-daily search limit, providing keyword ideas similar to the website version.

Moreover, once you scroll lower down to the “Related searches” section, you will see another option related to search numbers per month, CPC, and SD. This is one of the most user-friendly keyword generators we recommend.

#3. MozBar Chrome Extension

MozBar is a free Chrome Extension that makes your SEO life more manageable.

MozBar shows link metrics for domains and pages you search, leading the Domain Authority, Page Authority, and the number of backlink sites.

Going deeper into page elements, you can create custom searches by engine, country, region, or city. Find and highlight keywords on a page and differentiate links, such as followed and nofollowed, internal and external, and view meta tags.

For example, as you can see in the tab under meta description, this keyword generator tool, MozBar’s Google Chrome web store, has 72 Page Authority (PA); it predicts a page’s ranking potential in search engines based on an algorithm of link metrics.

49,577 links are the inbound links, the number of unique pages linking to a target. Two or more links from the same page on a website are counted as one link.

Next is 91 Domain Authority (DA), which is the metric that predicts a root domain’s ranking potential relative to the domains in the Moz index. You can use this score to find your ideal competitors or compare your likelihood to rank above.

#4. ahrefs’s Free Keyword Generator

Merely enter a broad topic and select Google, Bing, YouTube, or Amazon.
Choose your target country. In this case, we select the US and then hit “Find keywords.”
Keyword Generator shows up to 150 keyword ideas.

For instance, if you search for “IT company,” you’ll see the 100 most popular keywords “phrase matches” containing Keyword Difficulty (KD), Volume, and Updated.

• Keyword Difficulty (KD) estimates how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale.
• Volume estimates the average monthly number of searches for a keyword over the latest known 12 months of data.
• Updated is when we last checked search engine results for a keyword.

In this case, the keyword “IT company” has 94 KD, which is too hard for you to compete.

Therefore, we recommend the second keyword from the list, “IT company near me,” is the best option with 54 KD (not over 70) and a 2,800 search volume. However, analyzing whether this keyword matches your business objective would be best.

Moreover, by clicking on the “Questions” tab, you also see a list of the 50 most popular questions people seek.

#5. Google Trends

Google Trends lets you see the topics people are (or are not) following practically in real time.

Clustered topics featured by the Google Trends homepage (google.com/trends) that Google detects are trending together and related on either Search, Google News, or YouTube.

Google Trends visualizes the relative search popularity of a keyword over time (from the last 20 years until now). It also shows related rising and top related topics and query searches. This is useful for finding trending keywords.

For example, search for “passive income,” and you will see it has dropped in interest recently from the last 3 years, from its peak of 100 in 2021 to approximately 60 at the previous point in December 2023.

One of Google Trends’s best features over other keyword generator tools is that you can select “Worldwide” instead of a specific country.

Moving on to “Interest by region,” which indicates the most popular area during the specified time frame. Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, as opposed to a value of 50, which indicates an area that is half as popular. A value of 0 indicates a location with insufficient data for this term.

In this example, you can see that within the past 20 years, Singapore has been the country with the most interest in “passive income,” along with Papua New Guinea and the Bahamas, which are on the second and third of the list.

• Related topics and Related queries

Users searching for “passive income” also searched for these topics and queries. You can view by the following metrics:
Select “Top” for both topics and queries. Scoring is on a relative scale where a value of 100 is the most commonly searched topic or query, and a value of 50 is a topic searched half as often as the most popular term, and so on.

Select “Rising” for both topics and queries—related topics and queries with the most significant increase in search frequency since the last period. Results marked “Breakout” had a tremendous boost, probably because these topics are new and had few (if any) prior searches.

#6. ChatGPT

Finally, you have made it to our final list keyword generator tool, ChatGPT, an artificial intelligence (AI) chatbot from OpenAI that uses natural language processing to interact conversationally.

The language model can respond to follow-up questions, challenge incorrect evidence, and compose various written objectives, including blogs, articles, social media posts, e-newsletters, essays, copywriting, code, emails, and content writing.

Although it may be less functional for keyword research the same way as other tools, it helps find keyword ideas. It can be immediately interacted with your ongoing process.
With this example, suppose you are a self-employed tattoo artist asking for blog topics to attract clients as a content marketing strategy; here’s what it came up with:

These are the 15 lists of what ChatGPT has generated.
Do you think these can be the top categories of your blog?
Yes, they definitely can!

To find the keyword ideas for your blog, the following questions can be your compelling starting point:

When it comes to keyword research, this has become a real game-changer.
Not only that but also, in case you want to respond to the local query, you can insert the following question:

Hence, you can use these questions as your starting point as keywords to write a blog that people are looking for, especially in the local area related to your business.  

Let’s group these above keywords into top-level categories as a result of building a solid site structure.

As you can see, these are the top-level categories with sub-categories you can adopt for your blog or business. We highly recommend using ChatGPT as an initiative idea with other keyword generator tools above to enhance your SEO efficiently.

Conclusion

Congratulations! Your first step into the world of SEO keyword generation has just passed. These six free keyword generator tools offer you a wealth of insights, from understanding searcher intent to discovering untapped opportunities in your niche.

By selecting the right tools, setting clear goals, and integrating keywords strategically, you’ve applied yourself to these powerful tools for online and business success. As you refine your approach and stay modulated to the ever-evolving digital landscape, watch your website rise and rank in search engine results. Enjoy your optimization!

SalesEra is a top digital marketing agency offering data-driven and ROI-oriented Digital Marketing services, specializing in Social Media Management, Online Advertising and Marketing Services, PPC Management, Search Engine Optimization, Content Marketing, Email Marketing, and Performance Marketing. Stay updated on the latest marketing trends and news with us.