Imagine being able to double your customer base and significantly grow your website traffic within six months. That is exactly what Ojas Physiotherapy & Rehab did, with the art of SalesEra. Powered by the best SEO service providers in India, using local targeting, and reputation management, Ojas overcame challenges in its way to unlock its growth in a sustainable manner.

In this in-depth case study, we’ll highlight how SalesEra’s uniquely crafted digital marketing strategies enabled Ojas to:

• Achieve 47% growth in its website traffic.
• Attract 17,341 new users, which is double the amount compared to last year.

About Ojas Physiotherapy & Rehab

Ojas Physiotherapy & Rehab is one of the best physiotherapy Dubai, offering a wide range of physiotherapy and rehabilitation services with the goal of restoring a quality of life to its patients through proper treatment and an individual approach.

While these services were great offline, Ojas struggled to convert their online presence into a means of reaching out to their audience, getting new customers, and distinguishing themselves in the competitive healthcare arena. That’s where SalesEra stepped in to overhaul their digital approach.

The Challenges Ojas Faced

Before working with SalesEra, there were a number of obstacles to consider:

1. Low Website Traffic: 

In fact, Ojas had an online presence, but they could not achieve consistent traffic on their website.

2. Poor Visibility in Local Search:

As a majority of their target segment is based in the UAE, it would be imperative to dominate the local search results for better drive of inquiries and visits.

3. Negligible Online Engagement: 

Ojas does not have a proper strategy on content promotion and reputation management to engage their potential customers.

These are holding them back not only from growing but also connecting with their community.

The SalesEra Strategy: Rebuilding Ojas’s Online Presence

In light of the aforementioned challenges, SalesEra designed and deployed a multi-pronged digital marketing strategy with the following five core aspects:

1. SEO Activities: Building Authority and Credibility

SalesEra found that search engine optimization was essential for Ojas’s success. They first began by

Link Building: 

Building a strong backlink profile by acquiring quality backlinks from authoritative websites. These links acted like ‘votes of confidence’ for search engines, where high quality is equated with high domain authority and rankings in SERPs.

Keyword Optimization: 

Finding out and targeting those high-performing keywords pertaining to physiotherapy and rehabilitation in the UAE. Appearance in favorable search results was assured.

Hence, link building in combination with keyword optimization drove organic traffic to the website of Ojas.

2. Local SEO: Visibility in the UAE

For businesses similar to Ojas, local SEO meant a lot more in terms of reaching out to the community. SalesEra applied:

Google My Business Optimization: 

The optimization of GMB profiles of Ojas was done accurately with information and engaging content along with updated pictures by SalesEra to let the clinic differ in the results of local searches.

Local Listings: 

Ojas was listed on local directories per relevance, making it easier for potential clients to locate their services within the directories.

Encouraging Local Reviews: 

Positive customer reviews formed a very important aspect of the strategy. They entrenched credibility for Ojas and bettered its ranking within the local search results.

This local SEO effort led to a significant boost in visibility, attracting more UAE-based clients.

3. Content Promotion: Extending Reach Through Engaging Content

To develop authority and build rapport with the audience, SalesEra focused on content promotion through the following activities:

Regular Blog Posting: 

SalesEra helped Ojas publish informative and engaging blogs on topics of relevance to their audience, including physiotherapy tips, exercises, and recovery guides.

Guest Posts on Authoritative Websites: 

High-quality guest posts on industry-relevant platforms drove Ojas in front of a bigger audience.

Social Media & Forums: 

Sharing on social media channels and engaging in forums on healthcare allowed Ojas to expand its reach and build backlinks.

A multi-channel approach ensures that the content of Ojas reaches the right people, driving more traffic and engagement.

4. Reputation Management: Building Trust and Credibility

SalesEra knew online reputation means a great deal for any healthcare business. They followed a structured approach to manage their reputation:

Encouraging customer reviews: 

Happy customers were motivated to provide real reviews on Google and social media sites of Ojas.

Engaging Online Audiences: 

Comments, reviews, and queries were responded to without any delays in the name of trust and transparency.

With this customer-centric feedback and interaction strategy, Ojas positioned itself as a reliable name in physiotherapy.

Results: The Transformation of Ojas’s Digital Presence

The following is the magnificent change Ojas Physiotherapy & Rehab experienced with SalesEra’s strategies:

1. 47% Growth in Website Traffic: 

Compared to the previous six months, website traffic grew by 47%, showing the effectiveness of better online visibility.

2. New Users Doubled: 

New users grew from 8,291 to 17,341, which reflects the efficiency of SEO and content strategies.

3. Better Local Presence: 

Ojas became one of the top choices in local search results, driving more inquiries and appointments from the UAE.

4. Quality Backlinks: 

The creation of a natural backlink profile improved Ojas’s domain authority and search rankings.

5. Stronger Reputation: 

Positive reviews and active engagement enhanced Ojas’s credibility to help build trust with potential clients.

Key Takeaways: What We Learned from Ojas’s Success

The Ojas case study depicted the following takeaways for any business to optimize online presence:

1. SEO has got to be a vital part of growth: 

A solid SEO strategy, with link building and keyword optimization, is bound to bring visibility and increase traffic manifold.

2. Local SEO Matters: 

Optimizing for local search can prove to be a game-changer for location-specific businesses.

3. Content Drives Engagement: 

Publishing useful content on a regular basis develops your authority and brings organic traffic.

4. Reputation Management Builds Trust: Genuine reviews, customer engagement-build credibility in competitive markets.

5. Tailored Strategies Work Best: 

A customized approach, much like what SalesEra used for Ojas, has to make sure that strategies go along with the goals and challenges of the client.

Conclusion: A Blueprint for Digital Success

Ojas Physiotherapy & Rehab has stood as a testimony to strategic digital marketing. With a proper, tailor-made approach for its challenges, SalesEra pulled out outstanding results for Ojas within just six months.

This serves as inspiration for every other kind of business where competition lines are just too high. Definitely, with the right mix of SEO, content promotion, local targeting, and reputation management, any business can unlock all-round sustainable growth.

Inspired by Ojas’s digital transformation story to take the big leap? Get in touch with SalesEra, the best digital marketing agency in India, to begin your successful journey!