Content marketing in 2023
Traditional marketing was born at the age of informational scarcity, and these times are well over. Nowadays the world is glutted with content. Restricting the ever seeping flow of it requires as much skill and training as finding precisely what you are looking for and critically assessing any data and the sources they come from. […]
Top 10 AI-enabled tools and their uses in content marketing
Tool 1- Optimove Used for content marketing purposes, Optimove focuses on customer data by collecting them from different platforms. Through the use of this software, businesses can analyze or share information and implement marketing strategies. To analyze this data even further, Optimove uses a tool known as Optibot and is used to generate customer insights. […]
How has SEO (Search Engine Optimization) impacted the digital landscape?
Search Engine Optimization, SEO’s primary purpose is to help improve a company’s visibility through organic search results. This, therefore, helps to attract more visitors to the company’s website, increasing their conversion rates in the process. To ensure this process is successful, however, search engines will look for elements such as image tags, keywords, or backlinks. […]
How does the Google algorithm work?
Ever wondered how Google is always able to find the best results for your searches? How are they able to prioritize a handful of sites related to your search over the seemingly endless amount of pages that are even remotely related to any given search? How can you make your own website more relevant in […]
Stand Out from the Crowd: 7 Creative Ways to Design Ads That Command Attention
In 2022, during my pursuit of a post-grad diploma in Digital Communication Management at Fanshawe College in London, I had the opportunity to learn from a highly creative professor in my design class. She referred to us as designers and was very candid with her critiques of our designs. However, her criticism was constructive and […]
How to do organic social media marketing
Is your business looking to expand their presence on social media without any additional cost? This is possible through organic social media marketing. This blog post will cover what organic social media marketing is, its advantages and disadvantages, and how it can be used in conjunction with paid social media marketing to maximize your online […]
Performance and Pixels: How Image Quality Affects User Engagement
Pixels. They are tiny dots of color that combine to form the visual content we see on our screens. Despite their small size, pixels play a critical role in both digital marketing and website design. Pixel size, image resolution, and pixel density are all important factors that need to be taken into account when creating […]
5 STRATEGIES BEFORE DOING SOCIAL MEDIA MARKETING
Nowadays, social media is vital to having a business as society places special attention on it and relies heavily on technology. Social media is not only a place to contact friends, families and strangers. It is not a place where trivial photos or videos are posted. Social media carries many other functions, people share products, […]
Why Your Website’s UX/UI Design Matters More Than You Think
In a competitive market, you need to pull all the stops to engage and convert any potential customer. For that reason, the UX/UI design of your website becomes critical. Just think of the last time that you visited a site that took forever to load, or that made it hard to navigate. How long did […]
Why are Negative Keywords Important to Include in Your Paid Advertising Strategy
If you are running a paid advertising campaign, it’s crucial to ensure that you target the right audience with the right keywords. However, it’s equally important to include negative keywords in your strategy. Negative keywords are a way to exclude your ads from showing up for searches that are irrelevant to your product, which can […]
