We are looking for an enthusiastic and allrounder IT professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns as well as IT support and development aspects. The duties include researching, strategizing with other professionals and creating content for successful campaigns and IT projects.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Managing information technology and computer systems
• Controlling and evaluating IT and electronic data operations
• Writing well designed, testable, efficient code by using best software development practices
• Creating website layout/user interfaces by using standard HTML/CSS practices
• Integrating data from various back-end services and databases

Requirement & Skills:

• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent knowledge of technical management, information analysis and of computer hardware/software systems
• Expertise in data centre management and data governance
• Hands-on experience with computer networks, network administration and network installation
• Proven working experience in web programming
• Top-notch programming skills and in-depth knowledge of modern HTML/CSS
• Familiarity with at least one of the following programming languages: PHP, ASP.NET, Javascript or Ruby on Rails
• Adequate knowledge of relational database systems, Object Oriented Programming and web application development
• Hands-on experience with network diagnostics, network analytics tools

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